Easiest Exam, a public interest initiative by Zydus

Breast cancer affects one in every 28 women in India, making it the most common cancer among Indian women today. Alarmingly, many of these cases are detected in the later stages, drastically reducing the chances of successful treatment. The key to saving lives lies in early detection, but too often, women shy away from taking that simple, life-saving step—a breast self-exam.

At Zydus Lifesciences, we believe that healthcare should be proactive, not reactive. As a trusted leader in affordable breast cancer treatments, we are committed to removing the barriers that prevent women from prioritizing their health. We know that early detection can be a powerful tool in the fight against breast cancer, and sometimes, it all begins with just 3 minutes. That’s why we’ve launched the ‘Easiest Exam’ campaign—to raise awareness about the critical importance of breast self-examinations and to empower women to take charge of their health.

More than an initiative, this campaign is a movement driving real change. We’re breaking down the stigma, taboos, and fears that have kept women from taking this vital step. The Easiest Exam is exactly that—a simple, three-minute act that could save lives. Through our patient-first approach, we are here to make self-care accessible, removing both emotional and physical barriers, and encouraging women to embrace early detection with confidence.

Together, we can change the narrative. By taking the Easiest Exam, you’re not just protecting your own future—you’re setting an example for others. Let’s create a world where breast cancer is caught early, treated early, and defeated early.